Last week I had the opportunity to interview reality TV star Amy Childs. Amy shot to fame on ITV2 show 'The Only Way Is Essex', which has divided the people of Essex (some have adopted the show as a lifestyle template, others believe it is detrimental to the entire county's image), and divided critics.
I have only seen one episode of TOWIE and I can't say I was a fan. The cast had gone 'glamping' (glamorous camping) and my only real memory, besides the terribly stilted acting, was the enforced idiocy. Two men were shown trying to dig a toilet with bendy twigs. Nobody is that stupid. The whole thing was clearly staged. I found it infuriating.
Nonetheless, I found Amy to be a lovely woman with a keen business sense and a lot of ambition. Here's how it looked in the paper but I think the image is too small for the print to be visible, so I have pasted the story itself below.
On Saturday
Amy Childs opened her new boutique at Basildon’s Eastgate Centre. With less
than 24 hours until the shutters went up, she told YA reporter Charles Thomson
about her top secret new TV project and why she would never return to TOWIE.
AMY CHILDS is putting the finishing touches to her new boutique. Tomorrow she
will officially open it. Fans are expected to descend on Eastgate in the hope
of glimpsing the presenter, model and businesswoman who shot to fame on ITV2’s
The Only Way Is Essex. Few of them probably realise that Amy has been at the
Eastgate for much of the last two weeks, hidden behind the store’s shutters,
personally overseeing the whole project.
“People think I don’t do anything,” she tells me during a 15-minute break.
“They see the products and the shops and they say, ‘What’s she even doing,
though?’ But I work hard. I work seven days a week.”
The hard work has paid off. As TOWIE’s most successful alumnus, she is now the
face of an ever-expanding business empire which, to date, includes three
clothing lines, a range of false eyelashes, her own line of tanning products, a
perfume, a magazine column and now plans for a national chain of shops.
For now, the Basildon boutique is temporary – but if it proves popular it could
stay. She will work part-time in the new shop, which will only sell Amy Childs
products, in-between shooting dates for a lucrative new TV project she refuses
to tell me anything about.
“I’m really excited about it,” she says. “I’ve been offered so many shows but I
wanted to do the right thing for me. I didn’t want to just rush into any old TV
show. I can’t tell you anything, but it will be out next year.”
Amy and her fellow TOWIE stars have been the butt of comedians’ jokes since the
series first aired in 2010, constantly painted as preening dimwits.
I suggest to Amy that her burgeoning business empire throws that reputation
into serious doubt.
“It’s not true at all,” she protests. “I’ve always been business-minded. Ever
since I was 13 I’ve known I wanted to own shops. I worked in a salon for
two-and-a-half years before I was on TOWIE and had lots of clients who came to
see me at home. I’ve always worked hard. But when I did TOWIE, doors opened for
me.”
So was TOWIE a means to an end?
“Not at all,” she says. “But I never wanted to be on the telly. I was in two
minds when they asked me.”
Amy was the break out star of TOWIE’s first two seasons but departed in late
2011.
“I decided to do the show and just be myself,” she continues. “I loved every
minute but nothing lasts forever. It was brilliant for me, but I needed to do this. The show got really big and
I thought, ‘You’ve got to make the most of this’. I left at the right time. It’s still a great show but I’d never go back.”
Amy’s looks and multi-faceted business model have earned comparisons to Katie
Price, often cited online as Amy’s ‘idol’. She’s even represented by Price’s
old manager.
However, she laughs off the suggestion that she’s attempting to emulate the
former glamour model.
“It’s so funny what the press say,” she giggles. “I said in one interview that
I admired Katie and now they say she’s my idol. We are so different. I’m my own
person.”
So who is her real idol?
“Victoria Beckham,” she says, immediately. “She is brilliant. I really look up
to her. She looks absolutely fantastic.”
Amy will hit screens again before Christmas in an appearance on ‘Stephen Fry –
Gadget Man’ – a move she hopes will go some way towards dispelling her airhead
image.
“He was so lovely,” she beams. “We were talking all about beauty gadgets.
That’s why he came to me – I know my beauty inside-out.
“He was so interested in me. He said he was a big fan of TOWIE.”
He’s not the only one. Amy now has an army of young female admirers, including
1.2million Twitter followers.
How does it feel, I wonder, to go from complete anonymity to such enormous
adulation?
“It is weird having
fans” she says. “But it’s amazing. I absolutely love them. They’re like my
little family. They’re so sweet.”
Is it a burden being a role model for so many young and impressionable girls?
”I’m just myself. They look up to me but I don’t feel any responsibility
because I’ve always been the same way. They love me for me.”