Vic Reeves this week blasted Michael McIntyre for not performing edgy enough material.
Branding the comedian 'too easy and soft', he concluded: "I haven't seen much of him - but what I have seen, I didn't like."
Am I the only person who remembers that last year Reeves made a completely oppositional statement?
In an interview with The Sun around this time last year, Reeves slated Frankie Boyle for his edgy material. Calling edgy comedians 'grubby and lazy', he complained that there was too much swearing on television.
He continued: "It's really easy to do dirty jokes and swear for a laugh but it's a lot more difficult to do clean stuff."
Last year Reeves made the controversial comments while on the publicity trail, promoting the return of Shooting Stars.
This month he is promoting the inevitable DVD release in the run up to Christmas.
Clearly Reeves knows how to get the media's attention; by laying into popular modern comedians he can bank on a number of 'Reeves Blasts McIntyre' headlines, many stories containing references to his new DVD. But perhaps newspapers should look over their clippings in future when dealing with the Vic Reeves. They've fallen straight into his trap. There is no sincerity to his comments. He has flip-flopped from last year's position.
With falling circulations and a global recession full force, journalists are being made redunant by the week. With less and less journalists on hand to fill each day's newspapers, fact checking is becoming increasingly difficult. Journalists simply aren't given the time to do their jobs properly. This is how such stories end up reproduced en mass across the entire British media. It fills space and the presumption is made that the original outlet checked the story before publishing it.
Until corporate owners decide to stop robbing journalists of their assets and resources, such stories will become more and more prevalent. In the meantime, celebrities are fast learning how to manipulate an industry which is being prevented from doing its job properly.